MINT VELVET - VIDEO
A collection of videos for Mint Velvet in 2024 & 2025 with a focus of portraying a cool, glamorous and high quality brand identity.
ENHANCING THE CAMPAIGN
Going beyond just one hero video, showcasing more of the range in a creative and engaging way, whilst keeping a level of uniformity throughout.
MINT 2024 Campaign - These three videos demonstrate a series of social-first reels, with a campaign hero (middle) showcasing the collection, accompanied by individual product reels, focussing on specific looks from the collection, all tied together with a uniform editing language.
GETTING PERSONAL
A selection of interview and office culture videos. Working with multiple camera set-ups and audio layers. A change of pace from campaign video, creating interesting interview content gets across the brand tone of voice in a personal way.
These four videos all featured in Mint Velvet's 2024 Christmas content rollout - featuring light-hearted office events with individual stories and personalities.